New Series Launch: Calculating ARV, AAC, and ROI Tutorial

Genre Identification

This weeks Marketing Tribe Discussion covered new series launches, Average Reader Value (ARV), Average Acquisition Cost (AAC), and Return On Investments (ROI).

I use the following spreadsheet to calculate read-through and AAC so I can pick out which advertising channels produce the highest ROI.

Hopefully you’ll find it as useful as the Marketing Tribe did.

If you’d like to be in next week’s discussion you can join Patreon Writer Tribe to gain access.




Want to learn more about our series launch? Join Aconite Café’s Writer Tribe Patreon, to gain access to the Discord section, where we host weekly voice chats. There’s a complete breakdown of the series launch and final takeaways from our success.

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