Step-by-step guide to setup your first Facebook ad as a new author, curtesy of David Gaughran. If you’ve been holding back from running Facebook ads because you didn’t know where to start—NO LONGER!
At its core, fiction is about emotional experiences for the reader. Provide that and you’ll find that your readers will stick with you throughout your series and recommend your books to their friends.
Change is coming, but that’s nothing new for indie publishing. We learn, adapt, and iterate.
The future for New York, and the brick and mortar book store, doesn’t look bright, but they survived the great depression. The odds of them going away entirely are next to zero. They too will need to adapt, same as us, and it’s impossible to say with certainty what their new form will look like in five years, but it’s a good bet to say that at least one of the bigger publishers will go under. However, during the turmoil, there’s an excellent opportunity for new mid-sized publishers specialized into genres, to fill the void.
Learning from those that have come before us is the key to success in life. If you can save yourself the growth pains, you’ll place yourself in the position to capitalize on opportunities earlier, and thus experience a longer period of compound returns.
What’s more, learning from fellow artists in different disciplines helps clarify the fundamentals to focus on. As an independent author, you are a corporation, and it’s vital you learn to manage your assets (the books you produce) accordingly. That means learning to place the financial needs of the business above your personal desires.
Stop making assumptions about what you should do and instead focus on making data driven strategic decisions based upon your own experiences.
The purpose of this article is to help those authors who are just starting out. Experienced authors who’ve been publishing for some time may find this information redundant or basic. However, I felt that hearing from a new author would help those who’re are still early in their careers like myself. It’s always encouraging to learn from more advance authors, but I’ve always wanted to hear from fellow authors who’re just starting out.
Set aside several hours for setting up your Dragon. Much of the time will be your PC working without you, but it will bog down your computer to where you won’t get much else done. This is not the project to start when you’re in the middle of that manuscript which is due to your editor in three days!