This weeks Marketing Tribe Discussion covered new series launches, Average Reader Value (ARV), Average Acquisition Cost (AAC), and Return On Investments (ROI).
At the end of the day, a book cover is just a piece of marketing to help readers identify which books they want to read. If you commission a unique cover, you’ll limit the number of readers who can self-select into reading your series.
At its core, the freebie is about getting readers to sign up to your newsletter.
Once they’re on your newsletter, you can then begin the process of turning them from just a reader into a superfan.