This weeks Marketing Tribe Discussion covered new series launches, Average Reader Value (ARV), Average Acquisition Cost (AAC), and Return On Investments (ROI).
New Series Launch: Calculating ARV, AAC, and ROI Tutorial
Rebranding, A/B Testing Covers, and How to Identify the Right Niche Before You Launch
At the end of the day, a book cover is just a piece of marketing to help readers identify which books they want to read. If you commission a unique cover, you’ll limit the number of readers who can self-select into reading your series.
Write That Freebie: How Series Prequel Freebies Create Superfans
At its core, the freebie is about getting readers to sign up to your newsletter.
Once they’re on your newsletter, you can then begin the process of turning them from just a reader into a superfan.
